A sophisticated lifestyle – expressed in concentrated form. Offering scope for individuality. And impressive performance. Never failing to fascinate. What’s more, the new Audi A1 comes equipped with efficient technologies and state-of-the-art communications features. An urban performer that leaves you wanting more. For greatness can take many different forms, the Audi A1 is a real eye-catcher. Horizontally arranged lines add to the sense of width. It has an even more solid stance on the road. The masculine-looking shape shows that this car takes fun at the wheel seriously. The exterior mirrors sport a new aerodynamic line. The front end stands out more sharply thanks to the restyled Singleframe grille. To keep in touch with the times, motoring has to combine sportiness and efficiency. This is demonstrated once again by the latest generation of TDI and TFSI engines. They deliver a blend of powerful performance on the one hand and excellent fuel economy on the other. This is partly down to the standard start-stop system and recuperation feature. Yet despite being designed for low emissions, the Audi A1 is sporty in every way and certainly doesn’t compromise on driving pleasure.