Midrand, 14
January 2019 - Fiat Chrysler Automobiles
(FCA) South Africa is proud to announce the appointment of Jason Cleghorn as
the new Head of Marketing and Product across the Alfa Romeo, Jeep, Fiat, Abath
and Fiat Professional Brands.
Cleghorn joins FCA from Maserati South Africa, where he was previously
employed in the role of Marketing Director - Sub-Saharan Africa, over the
course of the last three years. During this time, he helped manage the successful
re-launch the luxury sports car brand into the local market. Previous to this,
he also held the same role of Marketing Director at Ferrari South Africa.
“Fiat Chrysler Automobiles boasts some fantastic models across our local
portfolio and more are planned for the near future. I am really looking forward
to see how a highly skilled and experienced marketer like Jason uses these
vehicles to help grow our market share in South Africa,” says Graham Eagle, MD
of FCA SA.
In terms of qualifications, Cleghorn holds a Master of Business
Administration (MBA) and is a Chartered Marketer from the CIM in the UK.
About FCA Group
Fiat
Chrysler Automobiles (FCA), one of the top 10 automakers in the world, designs,
engineers, manufactures and sells passenger cars, light commercial vehicles,
components and production systems worldwide.
The
Group’s automotive brands are: Fiat, Alfa Romeo, Abarth, Fiat Professional,
Chrysler, Jeep, Dodge and Mopar, the parts and service brand. In addition, the
Group provides retail and dealer finance, leasing and rental services in
support of the car business through subsidiaries, joint ventures and commercial
agreements with specialised financing services providers.
FCA
South Africa has a dealer network in South Africa responsible for the sales and
service of all FCA brands, whilst also having representation in 7 countries
within the East African territory.
