The Lexus Dealership in Bloemfontein has
received the 2018 Lexus CE Dealer of the Year
award, recognising the company’s consistent
performance as well as being better than any
other dealership.
Sales Manager, Altus Moolman, says receiving
this award means that they are definitely
doing something right, not just in the
sales department, but also in the service
department. “If customers are happy with
your service or product, they will come
back. We are very excited to have received
the award as we did not expect it. We are a
shop in shop, operating in the same space
with Toyota, so we are not a stand-alone
dealership. Even to Lexus South Africa
this has come as a welcome surprise.
Our staff members share our passion for
the Lexus brand and this translates in
our work.”
For Altus and his staff, knowing
what their customers want and
need is most important. “It is
important to know how to handle
each customer as an individual. A
customer is not just a customer,
he or she is part of the family
and must be treated in the same
way your best friend would be
when visiting you at home.
And that’s the difficult part, getting to know the
customer in a very short period of time.”
This is often not easy, however, it has been
proven that the Bloemfontein dealership has the
right formula. The award is based on telephonic
interviews done with all Lexus customers in the
country, enquiring about their experience and
treatment at their dealership, which means
that winning this accolade is not only a great
achievement for the Bloemfontein dealership
but also reflects on the warmth and respect
the personnel provide to their customers.
“Lexus sells itself but people don’t always
know Lexus, and that’s where the challenge
comes in. This is also why this award means
so much to us. At least we know that our
customers will talk about the brand.
They’ve had the experience and they
will talk about the experience and the
vehicle.”
When walking into the dealership
clients immediately experience the
feeling of luxury surrounding them.
The sales personnel get to know
them better and find out what they
like, without overpowering them
or invading their privacy. The next
step is to then get a client into
one of the luxury vehicles to truly
experience what is so amazing
about Lexus. “You have
to come in and test-drive the vehicle to truly
experience the full Lexus package. Sitting inside
the vehicle, you become part of the true Lexus
experience, the attention to detail on the interior
of the car such as the hand-stitched detail and
the manner in which technology is used to help
make your driving experience smoother all
contribute to making you experience the true
feeling of this luxury brand,” Altus says.
The Bloemfontein dealership is the only one
servicing the Free State, North-West Province,
Northern Cape and Eastern Cape, and the award
is proof of why people travel all the way to
experience the luxury of the Lexus brand.
“Bringing in your vehicle for a service proves
to be an experience. This award also reflects
the manner in which our service customers are
treated. Specially trained master technicians
work on the Lexus vehicles and Lexus owners
have the assurance that only the best of the best
service their vehicles,” says Vic Angerer, Service
Manager of Lexus Bloemfontein.
“People come here because we are smaller, we
can give you that individual attention and we
always go the extra mile for our customers.
This is what sets us apart from our competitors.
But most important is that it’s about giving our
customers the best service.”
