They call him Le Cost Killer

Fri 16 Feb 2018


When Carlos Ghosn was brought in to rescue loss-ridden Renault in 1996, it took him only a year to turn the French carmaker around. The 20 billion French francs of expense cuts he imposed earned him the nickname Le Cost Killer. Three years later, Ghosn was sent to revive Renault partner Nissan Motor, which had been unprofitable in seven of the previous eight years and was the most indebted carmaker in the world. By fiscal 2003 it had become the globe’s most profitable major automaker. His revival of Nissan remains one of the industry’s extraordinary success stories. Ghosn even became the subject of a comic book series that reached 300,000 Japanese readers in monthly installments in 2001.


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